At DVLC, we take the storage and protection of your personal data very seriously – this Privacy Policy outlines exactly how we collect, use and store your data, in line with the updated General Data Protection Regulations (GDPR) regulations.

We are committed to using your data in a responsible way, ensuring your privacy is respected and protected at all times.

Why we use data

At DVLC, we want to ensure we constantly improve our service offering. That’s why all the pages of the DVLC website ( have been optimised to contain the information you want to see.

The data we collect

We may ask you to submit personal data on our website, which includes (but is not limited to):

  • Name
  • Contact information (e.g. email address and phone number)
  • Demographic information (e.g. postcode and location)

This information is provided to us to better understand your needs, and allows us to offer you a more personalised service on

The data you provide on this website may be used for the following purposes:

  • Used to improve our product and service offering
  • Used for market research purposes
  • Included in promotional emails relating to new products, special offers and other relevant information you might find interesting

Please note: this will only be done if you actively opt-in to communications from DVLC – See the ‘Active Opt-In’ section below for more details

Under the Data Protection Act 1988, you can legally request a copy of the personal information we hold on you, but this may incur a small admin fee for this service.

Also, you have the right to request an amend to the personal data we have on record, or for us to permanently delete your data. You can read more about how you can amend your personal data in the ‘Restricting the data we hold on you’ section below.

The non-personal data we collect

Through the use of, we automatically collect non-personal information about you and your website usage, such as:

  • How you interact with the DVLC website, including session duration, number of pages visited etc.
  • Whether this is the first time using the DVLC website, or if you have visited the site before
  • Which device you are using to access our site (including information about the hardware and software you are using)
  • Tracking information – whether you came to directly or via another site
  • Which country/region you’re accessing our website from

All the information we classify as ‘non-personal’ is completely anonymous – we receive the information via cookies, which are numerical ID identifiers that recognise a specific web browser or computer which tracks the usage of that particular device.

By their very nature, cookies do not ever hold personal data like name, address and contact information – we only ever view your non-personal information through your numerical ID identifier rather than through your name. You can read more about our Cookie Policy here.

We use the following channels to collect non-personal data:

Google Analytics – DVLC uses a third-party service called Google Analytics to collect information such as visitor behaviour patterns and user journeys when users are on the

This uses your unique numerical identifier rather than your personal information (meaning you won’t be identified by name), but allows us to monitor things like tracking and conversion data:

  • Tracking – we track user activity on our website for statistical analysis purposes, such as pages visited and time spent on each page. This allows us to gather aggregate patterns and improve the website’s functionality based on past visitor usage.
  • Conversions – Google Analytics helps DVLC to show how many people ‘converted’ on the site (that is, how many people for example filled out a form on the website). Based on this, we can monitor the effectiveness of our website for providing relent information and user engagement.

You can opt out of Google Analytics if you don’t want Google to collect your data by installing the Google Analytics Opt-Out Browser add-on here.

Third-Party Tracking – DVLC from time to time will use third-party tracking software which will monitor your behaviour on our site to help us reach you with marketing campaigns and gain insights. We will not share your details or any information that will make you identifiable as an individual.

The personal data we collect

Throughout your journey on the DVLC website, you may be asked to give your personal information, which includes (but is not limited to):

  • Name
  • Contact information (e.g. email address and phone number)
  • Demographic information (e.g. postcode and location)

Generally, we use this information for the following reasons:

  • To improve our product and service offering
  • For market research purposes
  • To provide more information about our products/services

In addition to these purposes, users who have actively opted in to receive further communications from DVLC via our website will be added to our internal database (see ‘Active Opt-In Policy’ section below.

Active opt-in policy

In line with the changing GDPR regulations, you now have to give your express permission for us to use and keep your personal data. To ensure your full compliance, we have installed Active Opt-Ins on our data-capture forms on the website – which means you have to actively tick the box on our website that says you’re happy to receive further communications from DVLC.

If you submit your information on the website but don’t tick the box that gives your consent to receiving further information from us, your information will only be used for its intended purpose (discussing your initial query), and will be deleted in full once the initial query has been dealt with, unless you give us your express permission to keep your data on record.

You can opt in at any time, but you can also opt out at any time – Under the Data Protection Act, you have the right to withdraw your permission for us to hold your personal data at any time, even if you have submitted an active opt-in.

Restricting the data we hold on you

You can actively control and manage the way we use or collect your personal information on the DVLC website in the following ways:

  • Whenever you are asked to complete a data-capture form on the DVLC website, look for a clickable box to indicate you don’t want your data to be used by us for direct marketing purposes (see Active Opt-In above)
  • If you believe that any information we hold on you is incomplete, incorrect or has changed since the time of submission, if you let us know we will endeavour to improve, update and/or refresh any information we hold on you that is found to be incorrect.

You have the right to withdraw your data by contacting us directly and requesting in writing that you remove your permission for us to keep, process and use your data.

You can do that by writing to us here:

Discount Vehicle Lettering Company,
Unit 3 & 4, Glover Network Centre
Spire Road, Washington
Tyne & Wear,
NE37 3HB

Please note: DVLC do not, and will not, sell, distribute or lease your personal information to any third parties unless we have your express permission to do so, or are required by law to do so.